Ed Barrett and I developed BozzaDozza as a way of creating personalised, animated greeting cards. A user generated cute microfilm in which users personalise a BozzaDozza avatar and then chose one of a selection of fitting scenarios.

The idea expanded, so that when I took on the challenge of I running the 2011 Brighton Marathon with Matt Kinsella, Matt Pescod, Leo Alterelli and Theo Godley the BozzaDozzas helped too. I made this BozzaDozza inspired noodle to help with the arduous task of fundraising. It didnt help much but spookily the film acurately predictted our finishing positions...